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Between Two Chargers

Between Two Chargers - Live

Campaign Brief Asia

Promotional Radio Interview

How can Income, a leading insurer—particularly amongst ageing cars—grow coverage in the new, hi-tech category of Electric Vehicles (EVs), as adoption surges but EV insurance doesn’t, because owners buy traditional car insurance?

By spotlighting this behaviour’s ridiculousness for what it is: a joke. Income amplified this “absurd yet funny” choice with comedians Fadzri and Eugene, creating “Between Two Chargers” —a comedy platform—launching what was probably the world’s first "drive-in comedy", exclusively for EVs.

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